About Me

I'm a digital strategist living and working in Austin, Texas.

Currently, I am the Global Director for Digital Communications and Social Media at The Coca-Cola Company (or 'Coke' to everyone who does not work for Coke).

In 2010 I developed and executed Coke's first-ever enterprise wide social media training program. In 2011 I architected Coke's first comprehensive corporate social channel strategy (and set all channels on the path to 100% YOY growth). And in 2012 I launched both of Coca-Cola's content and storytelling platforms, Coca-Cola Unbottled and Coca-Cola Journey. Since then, I've led the expansion of the Journey Media Platform to seven additional markets: Germany, Australia, New Zealand, Morocco (in French and Arabic), Russia, Ukraine, and Japan.

My work for Coke has won more than a dozen industry awards, and I was honored to be both an AdAge "40 Under 40" and a PR Week "40 Under 40" award winner in 2013.

Prior to Coke, I did a lot of other cool stuff, and you can read all about my work on my LinkedIn profile. You can also follow me on Twitter.

I speak English, French, German and Geek. I love technology, urban life, mass transit, building scale model ships and planes, ocean liners, trains, swimming, and racquetball. I hate running.


"Why fit in when you were born to stand out." - Dr. Seuss

"If you ask me what I came to do in this world, I, an artist, will answer you: I came to live out loud." - Emile Zola

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